About
About New Jersey Senior Advisors
20 Years of Financial Integrity. Specialized in Assisted Living Placement, Asset Sustainability, and Medicaid Long-Term Care Transitions.
Our Story: A Fiduciary Approach to Senior Care
For two decades, Geraldine Callahan has been a trusted voice in the Northern New Jersey financial landscape. As the founder of a successful Medicaid application firm, she recognized a critical gap in how families approach senior living.
Most placement agencies focus only on the “move-in.” They see the beautiful lobbies and the amenities, but they overlook the math. At New Jersey Senior Advisors, our team believes that a move is only successful if it is sustainable.
We bridge the gap between Private Pay excellence and Medicaid Long-Term Care readiness. Our mission is to ensure that families in Morris and Essex Counties have access to the premier care they deserve today, with a rock-solid financial roadmap for tomorrow.
Why Us
Expert Guidance Through Every Step.
Searching for senior living can be overwhelming. Most families start their journey worried about hidden costs and quality of care. At New Jersey Senior Advisors, we provide a professional, transparent approach:
Why Choose Us?
Locally Rooted
We know the Northern NJ landscape intimately—from staffing reputations to facility culture.
Data-Driven
We focus on the math of senior care, protecting your family’s assets.
Privacy First
Unlike national sites (like A Place for Mom), we never sell your data. You are our client, not a “lead” to be auctioned.
Medicaid Transition Specialists
Navigating the “spend-down” process is complex. We use our deep knowledge of NJ Medicaid regulations.
Prefer a Human Connection? Skip the Form.
We know that navigating senior care is personal and often urgent. If you would rather speak directly with a local advisor than fill out a digital form, we invite you to call us.
Providing Immediate Strategy for Morris & Essex Families.
Why Northern New Jersey Families Trust Us
Local Expertise:
We aren’t a national call center. We live and work in the area, personally vetting communities in Morristown, Livingston, Montclair, and Short Hills to ensure they meet our rigorous standards for care and financial transparency.
The "Asset Runway" Method:
We utilize our deep financial background to calculate the longevity of your private funds, protecting your family from the “financial cliff.”
Medicaid Long-Term Care Mastery:
We specialize in the NJ MLTSS program. We don’t just find a facility; we ensure the facility you choose has a clear transition path for when private funds run out.
Direct Advocacy:
We act as your authorized representative and strategist, handling the “red tape” so you can focus on being a daughter, a son, or a spouse.
